Thanks to YouTube I was able to find and now share a short video by the Eames, undoubtedly among the best designers of all ages and inexhaustible source of inspiration for me. Taken in 1956 and produced by Herman Miller it's a vivid example of the ability of the couple not only to design objects and to take videos (fully analogic, of course) but to tell stories. Watch at the part in which the assembler seats down on the chair and dream to be the boss - probably a bit machist today :)

This video confirm my perception that an important part of our work is made by the story we want to tell with our products, which is the strongest communication form.

An intelligent and open-minded brand should allow designers to express this part of their job too. Unfortunately this happens very-very rarely... On the other hands, how many designers are able to be so effective in storytelling? 

By the way, storytelling works only if products work and could create a strong link between them and the customers: that's why I post also this other video, example of how a company could be proud of its technology and want to share it.

This very last week-end more than 200 videos were participating at the Torino Best Soundtrack Award (TBSA), an initiative promoting young creatives in mixing images and music.

I'm very proud to say that the first prize in the videoclip category went to the Jade's Place video - a piece by the Destrage band to which "our" Luis Felipe Bueno strongly contributed.

Written and directed by Matteo di Gioia, musician and PSS designer, the video was realized and post produced together with Luis, who explains: "Jade's Place videoclip is a great mash-up of several scenes and ideas collected in the past four months. I've been following Matteo's "virtual" storyboard as he explained me the scenes he would like to include in this video and merge them with their performance".

The storytelling process is one of the most interesting feature of this video: "Its definitely an experimental video - Luis says -  as the final goal was not to tell a story, but to create a complex machine (that is actually "processing" something and not just moving): the band members are part of its mechanism and connect its movements to the music".

A work that took more than 3 months, including one week just for shooting the high resolution pictures that compose of the machine and the whole post-production.

"I helped Matteo during the last part of the project - keeps on Luis - with some scenes and decisions on how to close the project. It has a really "sharp" style, on the edge between synchronization and chaos, where its intentional lack of perfection (on realism and fluidity of movements) create something really original, something that I was skeptical on the beginning but the result proved me I was wrong".

Well, that's the experimentation, baby!!! Triple Yeah!

Stonehenge produced a new video about "Vague", the sculptural bench we designed to promote the Luz de Compostela granite. 

At MIT Biomechatronics Lab researchers are studying how humans move to create machines that can give amputees new abilities.

Watching this video many suggestions arise about the role of re-design, which often focuses on the usual objects in the usual way, not giving  a chance for enabling more capacities to human beings.
No question that designing a new chair or any other "usual" object could be interesting in terms of innovation in aesthetic language, new materials uses and technologies, but I believe that the real "value of innovation" lies in those objects, spaces and services which investigate and propose new roles and abilities for humans and foster a consciuosness of their role in the planet. 

<p>GOOD LOOK: Bionic Lab from GOOD.is on Vimeo.</p>