Thanks to YouTube I was able to find and now share a short video by the Eames, undoubtedly among the best designers of all ages and inexhaustible source of inspiration for me. Taken in 1956 and produced by Herman Miller it's a vivid example of the ability of the couple not only to design objects and to take videos (fully analogic, of course) but to tell stories. Watch at the part in which the assembler seats down on the chair and dream to be the boss - probably a bit machist today :)

This video confirm my perception that an important part of our work is made by the story we want to tell with our products, which is the strongest communication form.

An intelligent and open-minded brand should allow designers to express this part of their job too. Unfortunately this happens very-very rarely... On the other hands, how many designers are able to be so effective in storytelling? 

By the way, storytelling works only if products work and could create a strong link between them and the customers: that's why I post also this other video, example of how a company could be proud of its technology and want to share it.