Thanks to YouTube I was able to find and now share a short video by the Eames, undoubtedly among the best designers of all ages and inexhaustible source of inspiration for me. Taken in 1956 and produced by Herman Miller it's a vivid example of the ability of the couple not only to design objects and to take videos (fully analogic, of course) but to tell stories. Watch at the part in which the assembler seats down on the chair and dream to be the boss - probably a bit machist today :)

This video confirm my perception that an important part of our work is made by the story we want to tell with our products, which is the strongest communication form.

An intelligent and open-minded brand should allow designers to express this part of their job too. Unfortunately this happens very-very rarely... On the other hands, how many designers are able to be so effective in storytelling? 

By the way, storytelling works only if products work and could create a strong link between them and the customers: that's why I post also this other video, example of how a company could be proud of its technology and want to share it.

"Infoxication". Do you ever heard about this concept?

How can we decide if a news it's real or not (said that sources are often scarcely reported)? Do we have to rely on our own concept of "trust" in a person/institution? Are we going to create a collective wisdom or looseness?

I think it's just too serious to be left to an ads...

"When we invest in girl, everyone wins: girls, their families, their communities and their nations".

Let us support "The Girl Effect Organization" by simply spreading this wonderful video.

The Girl Effect is a movement created by "The Nike Foundation" and "Novo Foundation", with the support of the United Nations Foundation and the Coalition for Adolescent Girls, whose aim is to help raisin the standard of living in the developing world.

It's also a good example of effective graphic and site, but - as they say - "the site is just the beginning, the end is nothing less than ending poverty".