Filed under: music

JADE'S (FIRST) PLACE

This very last week-end more than 200 videos were participating at the Torino Best Soundtrack Award (TBSA), an initiative promoting young creatives in mixing images and music.

I'm very proud to say that the first prize in the videoclip category went to the Jade's Place video - a piece by the Destrage band to which "our" Luis Felipe Bueno strongly contributed.

Written and directed by Matteo di Gioia, musician and PSS designer, the video was realized and post produced together with Luis, who explains: "Jade's Place videoclip is a great mash-up of several scenes and ideas collected in the past four months. I've been following Matteo's "virtual" storyboard as he explained me the scenes he would like to include in this video and merge them with their performance".

The storytelling process is one of the most interesting feature of this video: "Its definitely an experimental video - Luis says -  as the final goal was not to tell a story, but to create a complex machine (that is actually "processing" something and not just moving): the band members are part of its mechanism and connect its movements to the music".

A work that took more than 3 months, including one week just for shooting the high resolution pictures that compose of the machine and the whole post-production.

"I helped Matteo during the last part of the project - keeps on Luis - with some scenes and decisions on how to close the project. It has a really "sharp" style, on the edge between synchronization and chaos, where its intentional lack of perfection (on realism and fluidity of movements) create something really original, something that I was skeptical on the beginning but the result proved me I was wrong".

Well, that's the experimentation, baby!!! Triple Yeah!

 

 

 

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