After the Red Dot Award, beta has been selected for the ADI INDEX 2010.

Beta Unopuntozero was the result of an ethnographic research we made for Tecno SpA, focusing on the evolution of the office world and the way we will work in the future years. Original brief aimed to design a furniture system for the creative offices. Research scenarios pointed out the fundamental role of the working places as knowledge sharing environments. Beta has been designed to "reshape" the office, to "adapt" to people behaviors and to "evolve" in time...  (to know more about beta history download the concept book!) 

We want to celebrate this moment by thanking all the people in PA and Tecno who worked really hard to reach this goal and by reposting the beta trilogy (it's a classic!).

We also wait for you on Tuesday November 30th at the Salone d'Onore of Triennale di Milano at 6 p.m. for a drink&talk.

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The beta trilogy - episode #1: The Creative Office

The beta trilogy - episode #2: Meet the Tecnos

The beta trilogy - episode #3: Come on Boy