Beta Unopuntozero and Kulana Nalu are two of the projects included in "The New Italian Design 2.0" selection that will be presented in the Santralisistanbul Museum of Istanbul from Dec. 10th to Jan. 23rd.

The New Italian Design 2.0 is an updated version of the namesake exhibition hold in 2007 at the Triennale di Milano - where two others project by PA (North Sails Flagship-store and L4M traveling pavilion) were exhibited - and is the result of a nationwide survey on the emerging ideas on design and on design trajectories for the new century.

We are quite proud to have been re-selected also for this session of TNID, especially if considering the new selected projects.  

In fact they reflect the two souls of our work: on one side "beta", an award winning project which is the result of a long research on the workplace - a real translation into a "product-service system" of a deep ethnographic research; on the other side "Kulana Nalu", a conceptual place designed around an innovative material, a fotoluminescent pigment, here transformed into objects, graphics, gestures and behaviors.

If someone of you will visit the exhibition we will appreciate comments...